As a company, NVIDIA might be best known in the graphics card and gaming market, but its latest project and partnership with Mercedes-Benz is a notable departure. At CES 2017, NVIDIA and Mercedes-Benz announced plans to bring a vehicle with Nvidia-powered AI to market by the end of the year. During a keynote with NVIDIA CEO Jen-Hsun Huang and Mercedes-Benz VP of Digital Vehicle and Mobility Sajjad Khan Sajjad Khan, Jen-Hsun announced the initial stages of the project, which started three years ago. "When our teams came together there was instant chemistry," Jen-Hsun said. "We share a common vision about how AI can change your driving experience and make it more enjoyable."